#Que es samba interactive tv tv

#Que es samba interactive tv tv

No more 'Educated Guessing'.įor the advertiser, it's a much needed way to measure how marketing dollars are being spent across various TV platforms and devices. As someone who has been involved with online TV media buying from the beginning, this is truly revolutionary. No small feat in this world of proliferating media platforms and choices.įor media firms, Samba TV allows media buyers to access and purchase predictable, known audience interest and behavioral data dynamically in an effort to deliver the most relevant ad content to viewers. For the consumer, Samba TV's Interactive TV service acts as an intuitive program guide, recommending programs for users based on their past viewership patterns across all channels and devices.

Samba TV solves a problem for three main groups: consumers, media firms and advertisers. Their chip allows them to track real-time viewership data across an omni-channel media landscape, including cable and broadcast networks, OTT channels such as Connected TV, and digital media.

In 2020, Smart TV's are projected to be in over 80% of US households. Since the onset of this Pandemic, viewers are spending much more time at home consuming online content, and Connected TV viewership is one of the clear winners as Smart TV penetration into American homes accelerates. But breaking through the morass of confusing emergent digital technology has proven to be difficult for this small upstart company - and then Covid -19 hit! Actually, Samba TV has been around for approximately 10 years now, and It's chip technology has been bantered about amongst the digital media scholars as a potential game-changer. Never heard of it? Don't feel bad, I never did either until just recently. One such transformational innovation is quietly percolating through the media business as we speak: Samba TV! (thank you Google) which revolutionized travel to the modern cell phone which transformed human communication, innovation drives markets. From the invention of the wheel back in 3,500 B.C. From the beginning of time, innovators who's products and services solve problems for other people have always risen to the top.